SFM Introduces Plus

SFM, a market leader in customized go-to-market solutions for global brands within the audiovisual, live entertainment, and media production industries, announcesan improved comprehensive range of professional services designed to empower channel partners with the best AV solutions, under the new “Plus” branding. Leveraging SFM’s unique long-term industry expertise, Plus delivers unparalleled training, support in defining, designing, planning, supplying, commissioning, and maintaining projects of any scale—from large stadiums to intimate meeting rooms.
 
SFM, which is now part of the international AV distribution powerhouse Midwich Group was instrumental in the initial development of the “Plus” global professional services offering. Its leadership is confirming its role as a trusted partner, offering a full suite of services to ensure seamless deployments and optimal system performance. Partners can continue to rely on SFM’s expertise from design to implementation, thanks to its team of expert technicians, engineers, and programmers who are dedicated to delivering the best customer service experience in the industry.
 
Plus offers a range of services tailored to meet the unique needs of each project, including:

Code+: Custom control and DSP programming.

Deploy+: Onsite or remote commissioning and system optimization.

Education+: Technical content and specialized training on brand-specific technology.

Onsite+: Enhanced technical support and troubleshooting.

Project+: A comprehensive range of technical pre-sales support.

“The launch of Plus is a significant step in our commitment to supporting our channel partners consistently across the globe. With SFM’s unique expertise, we're able to offer a level of support and services that truly sets us apart in the market. Whether it's a complex stadium project or a streamlined meeting room setup, Plus ensures our partners have the tools and support they need to succeed,” mentioned Randal Tucker, Chief Executive Officer and President at SFM. “Plus is more than just a service offering—it's a commitment to the end-user experience and to improving the industry’s reputation as a whole. We're here to help our channel partners meet their customer’s long-term needs by providing the expertise, resources, and support they need to deliver outstanding solutions.”
 
With Plus, SFM is committed to helping channel partners deliver exceptional experiences, ensuring client satisfaction and long-term success by consolidating our relationships with the industry's leading manufacturers.
 
About SFM

SFM provides customized go-to-market solutions to global brands within the audiovisual, live entertainment, and media production industries. In addition to traditional wholesale distribution services, we offer an array of enhanced services designed to help our suppliers and customers achieve their full market potential.

For more information, visit sfm.ca.
 
About Midwich Group

Specialisation at scale.
Midwich Group is a network of businesses which partner with the world’s leading technology companies to accelerate their growth. Selling into over 50 countries from 23 global locations, the Group specialises in audiovisual technology - whether in state-of-the-art meeting rooms or on a festival main stage, our solutions help the world connect, communicate, or experience wow moments.

Taking technology further.
With services ranging from product distribution to complex system design, focused marketing campaigns to flexible financing solutions, and showcase events to seed funding for startups, the Group's ever-expanding offering is designed to add value and solve its partners' biggest challenges.

This has enabled the Group to maintain strong relationships with global manufacturers and a diverse customer base of over 21,000, including professional integrators, event production companies and IT resellers in sectors such as education, corporate, retail and live events.

Enabling tomorrow.
With over 1,900 employees across the UK and Ireland, EMEA, Asia Pacific and North America, the company is committed to being a responsible employer.
The Group wants to do the right thing and actively works to limit its impact on the environment and communities and recognises the importance of giving back – find out more about our sustainability activities here.

Visit https://midwichgroupplc.com